Jose UrquizaJose Urquiza performing

Jose Urquiza

Innovation Leader | Tech • Music • Blockchain

I build new AI products and initiatives that empower employees and delight customers.

About

I thrive at the intersection of innovation and execution, building new AI products and initiatives from the ground up. With over 20 years in tech, I specialize in identifying opportunities, architecting solutions, and delivering products that create real value for both internal teams and external customers.

Currently, I lead efforts to develop AI-powered tools that are used company-wide—from customer-facing solutions that enhance user experience to internal systems that boost team productivity and knowledge sharing. I'm passionate about turning bold ideas into scalable products that drive measurable impact.

Beyond tech, I bring a creative edge as a seasoned producer, engineer, and musician with 5 Billboard Mainstream Rock Top 40 singles and over 100 million streams.

Experience

Aug 2025 — Present

Director of AI Enabled & New Initiatives · Securly

Leading the development of AI-powered products and new initiatives that serve both employees and customers. Building internal tools that transform team productivity alongside customer-facing solutions that enhance user experience and drive business value.

AI Product DevelopmentNew InitiativesInternal ToolsCustomer-Facing AI
Feb 2024 — Aug 2025

Director Of Technical Services · Securly

Spearheaded the development of new AI-powered products and initiatives used by both employees and customers. Built internal tools that transformed team productivity and customer-facing solutions that enhanced user experience. Led cross-functional teams to bring ideas from concept to production.

AI Product Development0-to-1 InitiativesInternal ToolsCustomer Solutions
May 2021 — Feb 2024

Manager, Solutions Engineering · Securly

Led Solutions Engineering team while identifying and building new product initiatives. Coordinated beta programs for emerging products and developed technical training programs that scaled across the organization.

Solutions EngineeringProduct InitiativesBeta ProgramsTechnical Training
Aug 2018 — May 2021

National Solutions Architect · Securly

Designed comprehensive solutions for largest national accounts. Served as lead consultant for key stakeholders, enabling sales teams and fostering cross-functional collaboration.

Solutions ArchitectureEnterprise SalesStakeholder ManagementConsulting

Co-Founder & CTO · BandCoin

At the forefront of integrating blockchain technology with the music industry. Pioneering the tokenization of musical experiences, enabling artists to issue NFTs and tokens that offer fans exclusive access to content and real-world tokenized memorabilia.

BlockchainMusic IndustryNFTsProduct DevelopmentStrategic Partnerships

Co-Founder & CTO · Action Tokens

Building token-gated collections that allow creators to create different reward tiers and locked collections for their communities. Spearheaded the rollout of four innovative software products, leading cross-functional teams through development and launch phases.

Web3Token-Gated AccessProduct StrategySolutions Engineering

Co-Founder & CTO · ActionWorks

Building innovative token-based solutions for creators and communities. Implemented quality assurance feedback loops and conducted market research to ensure products meet evolving customer needs.

Web3TokenizationMarket AnalysisQuality Assurance
Aug 2017 — Oct 2018

Network Engineer Consultant · Twin State Technical Services

Provided IT Support, Software & App Development, Web Design, and Digital Marketing throughout the Quad-Cities area.

IT SupportNetwork EngineeringWeb Development
Jan 2007 — Jun 2015

Senior Sales Engineer · Cipafilter

Worked with high-profile prospects to install and support network firewall, content filtering, and reporting solutions for K-12 schools nationwide. Provided Tier III Technical Support.

Network SecuritySales EngineeringK-12 EdTechTechnical Support

Operating System

Deep Layer

Beyond the resume — how I actually think, decide, and operate.

Identity

Builder, not maintainer. I create new things from zero — AI products, blockchain ventures, music. My energy flows toward what doesn't exist yet.

Cognition

Pattern-first thinker. I compress complexity into transferable frameworks, work in bursts of deep focus, and trust intuition refined by experience.

Ethics

Consent, transparency, reversibility. I won't build systems that manipulate, exclude accountability, or create irreversible harm without explicit buy-in.

Guardrails

Know when to stop. High-stakes decisions get explicit escalation. I maintain kill switches and never skip safety for speed.

Failure Modes

I over-commit when excited, under-communicate when deep in flow, and can mistake silence for agreement. I actively watch for these.

Work

Problems I've solved — showing the thinking, not just the title.

Token-Gated Music Distribution

BandCoin / Action Tokens
ProblemArtists disconnected from fans, middlemen capture most value.
DecisionCreate direct artist-to-fan ownership layer using blockchain, but abstract away crypto complexity.
SystemNFT-based access tokens + fiat on-ramps + artist dashboards showing real engagement.
OutcomeEnabled artists to own their distribution, fans to have real stake in artists they support.

Enterprise AI Rollout

Securly
ProblemAI tools built but sitting unused — adoption gap between build and actual use.
DecisionTreat internal AI products like external products. Onboarding, feedback loops, iteration.
SystemEmbedded AI assistants in existing workflows + usage analytics + rapid iteration cycles.
Outcome80%+ adoption in target teams, measurable productivity gains, template for future rollouts.

Notes

Principles and constraints I've learned to trust.

"

Decision debt is the root cause of most organizational dysfunction.

Systems
"

The best AI products make humans more capable, not more dependent.

AI
"

Ownership without exit is just custody.

Blockchain
"

I'd rather build something small that works than something big that doesn't.

Building
"

Trust is built in drops and lost in buckets.

Leadership
"

If you can't explain the failure mode, you don't understand the system.

Safety

Skills

Technical Leadership

AI SolutionsKnowledge ManagementSolutions ArchitectureProduct Strategy

Engineering & Development

SaaS PlatformsNetwork InfrastructureFirewalls & SecuritySoftware Deployment

Customer Success

Enterprise OnboardingTechnical TrainingStakeholder ManagementUser Experience

Creative

Music ProductionAudio EngineeringRecordingMixing & Mastering

Contact

If you'd like to discuss a project, explore opportunities, or just say hello, I'm always open to connecting.

Geneseo, Illinois, United States
jose@3yearsinc.com